Chapter 1 2017 WSTMart Open Platform Investment Key Points
1.1 Brand
International and domestic well-known brands
The WSTMart open platform will, as always, protect the brand interests of sellers to the greatest extent, respect the brand tradition and connotation, and welcome high-quality brand flagship stores to settle in.
1.2 Commodities
It can meet the high-quality and distinctive products of WSTMart user groups.
Commodity configurations are subdivided according to the category structure. For details of category planning, please refer to the 2017 WSTMart Open Platform Category List.
1.3 Vertical e-commerce
The WSTMart open platform welcomes vertical e-commerce to settle in. WSTMart open platform is willing to share its high-quality user groups with professional vertical e-commerce enterprises, and welcomes vertical e-commerce to provide WSTMart users with professional and high-quality goods and services in this field.
Chapter II Scope of Application
This standard applies to all sellers on the WSTMart open platform except for life tourism business (including but not limited to tourism, hotels, ticketing, recharge, lottery).
Chapter III Instructions for Entry
3.1 The WSTMart open platform has not authorized any institution to carry out agency investment services for the time being. The application process and
The relevant charges are subject to the official investment page of WSTMart open platform.
3.2 The WSTMart open platform has the right to return the seller's application for residence according to other factors including but not limited to brand demand, company operating conditions, service level and other factors.
3.3 The WSTMart open platform has the right to require the seller to provide other qualifications during the application for entry and subsequent operation.
3.4 The WSTMart open platform will update the investment standards from time to time in combination with the development trends of various industries, relevant national regulations and consumer purchase needs.
3.5 The seller must provide materials and information truthfully:
3.5.1 Please be sure to ensure the authenticity, completeness and validity of the relevant qualifications and information provided in the application and subsequent business stages (if the relevant qualifications provided by the seller are provided by third parties, including but not limited to trademark registration certificates, authorizations, etc., please be sure to verify the authenticity, effective integrity of the documents first), once If false qualifications or information are found, the WSTMart open platform will no longer cooperate with the seller and have the right to deal with it in accordance with the WSTMart open platform rules and the relevant agreements signed with the seller;
3.5.2 The seller shall truthfully provide the main body and relevant information of its store operation, including but not limited to the actual operating entity of the store, the agent operation company and other information;
3.5.3 WSTMart's open platform has relevant provisions on the change of seller's information and materials, but if the seller changes the information listed in item 3.5.2, he shall inform WSTMart in writing 10 days in advance; if WSTMart is not informed in advance, WSTMart will follow WS TMart open platform rules for processing.
3.6 The WSTMart open platform does not accept the entry applications of individual businesses for the time being. The seller must be a formally registered enterprise, and the application of non-registered enterprises in mainland China will not be accepted for the time being.
3.7 WSTMart Open Platform Temporary
Applications for brand entry and opening of stores that have not obtained a trademark registration certificate or trademark acceptance notice issued by the State Trademark Administration shall not be accepted, and applications for entry of pure graphic trademarks shall not be accepted. If the seller provides a trademark acceptance notice (TM status trademark), the registration application time must be at least six months.
Chapter 4 Types of WSTMart Stores and Related Requirements
4.1 Flagship store, the seller enters the store opened on the WSTart open platform with its own brand (the trademark is R or TM status), or the exclusive authorization document issued by the obligee to open a brand flagship store on the WSTMart open platform (exclusivity and irrevocableness should be specified in the authorization document).
4.1.1 Flagship stores can be in the following situations:
A brand flagship store that operates its own brand goods (self-owned brand means that the trademark rights belong to the seller) or the exclusive authorization document issued by the obligee to open a brand flagship store on the WSTMart open platform (exclusivity and irrevocability should be specified in the authorization document);
The brand flagship store that operates multiple self-owned brand goods and each brand belongs to the same actual controller (sub-brands of their own brands can be placed in the flagship store, and the trademark owner of the sub-brand shall be the same actual controller);
Flagship store opened by the trademark owner of the store brand (service trademark);
4.1.2 The owner of the opening of the store must be the licensee of the brand (trademark) or the exclusive authorization document issued by the holder to open the WSTMart open platform flagship store.
4.2 Specialty store, a store opened by the seller on the WSTart open platform with the authorization document of another person's brand (trademark is R or TM status).
4.2.1 Type of specialty store: a seller's store that operates one or more authorized brand goods (the trademark owner of multiple authorized brands shall be the same actual controller) but has not obtained the exclusive authorization of the owner of the brand (trademark) to enter the WSTMart open platform;
4.2.2 The authorization documents issued by the owner of the brand (trademark) shall not be subject to geographical restrictions.
4.3 Franchise stores that operate two or more products of others or their own brands (trademarks R or TM status) under the same first-level category of WSTMart open platform.
4.3.1 Franchise stores can be available in the following situations:
Seller franchise stores that operate two or more other people's brand goods under the same first-level category to enter the WSTMart open platform;
Under the same first-level category, it operates both other people's brand goods and own brand goods to enter the seller's franchise store of the WSTMart open platform.
4.4 For details of the naming of each type of store, please refer to the WSTMart Open Platform Seller Store Nomenclature Rules.
Chapter 5 WSTMart Application Qualification Criteria
5.1 For the application qualification standards of WSTMart open platform, please refer to the 2017 WSTMart Open Platform Investment Qualification Standards Details.